Transit Shelters | Singapore

Singapore

Outdoor Extensive Street and Mall Installation
Featuring | Vertigo Totem 75
Project : Spring 2015

A network of 175 sites across the city of Singapore for  Digital Out-of-Home, Clear Channel Singapore

Singapore Hyper-Targeting

As pioneers in Digital Out-of-Home, Clear Channel Singapore have perfected the delivery for brands to hyper-target its audience through context, immediacy, interactivity and creativity.

Their latest Play is a new goal-based approach to buying DOOH. It allows advertisers to buy guaranteed goals and not just locations; to deliver campaigns from one week to just one day; and increased flexibility with a suite of add-on solutions to choose from.

We take one step closer to making programmatic OOH a reliable reality, with the launch of Play+.

Kelly Khoo, CEO, Clear Channel Singapore

Key data

• A network of 175 sites across the City
• Digital 6-sheet format displays
• 75" Portrait LCD  on the front with a static backlit  poster on the reverse reverse
• PCAP touch interactivity
• High brightness fully sunlight readable screens, with an operating temperature range up to 50C

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