Outdoor Extensive Street and Mall Installation
Featuring | Vertigo Totem 75
Project : Spring 2015
A network of 175 sites across the city of Singapore for Digital Out-of-Home, Clear Channel Singapore
As pioneers in Digital Out-of-Home, Clear Channel Singapore have perfected the delivery for brands to hyper-target its audience through context, immediacy, interactivity and creativity.
Their latest Play is a new goal-based approach to buying DOOH. It allows advertisers to buy guaranteed goals and not just locations; to deliver campaigns from one week to just one day; and increased flexibility with a suite of add-on solutions to choose from.
We take one step closer to making programmatic OOH a reliable reality, with the launch of Play+.
Kelly Khoo, CEO, Clear Channel Singapore
A snapshot of some of Praevar's digital installations across a variety of markets and applications