Play

Hyper-targeting.

As pioneers in Digital Out-of-Home, Clear Channel Singapore have perfected the delivery for brands to hyper-target its audience through context, immediacy, interactivity and creativity.

Their latest Play is a new goal-based approach to buying DOOH. It allows advertisers to buy guaranteed goals and not just locations; to deliver campaigns from one week to just one day; and increased flexibility with a suite of add-on solutions to choose from.

Find out more at:

https://clearchannel.com.sg/products/

We take one step closer to making programmatic OOH a reliable reality, with the launch of Play+.

Kelly Khoo, CEO, Clear Channel Singapore

• A network of 175 sites across the City

• Digital 6-sheet format displays

• 75" Portrait LCD with a static printed poster reverse

• PCAP touch interactivity

• High brightness fully sunlight readable screens, with an operating temperature range up to 50C

PODIUM Platform Product

The current Praevar product for this application is the PODIUM platform, available in standard SKU as either digital / static or digital / digital, or for custom configuration as a self-contained Display Module PRA-004-006-005.

This product platform is also available with 65" displays for applications where a smaller screen is appropriate, or with an 86" display where more real-estate is available.

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