As pioneers in Digital Out-of-Home, Clear Channel Singapore have perfected the delivery for brands to hyper-target its audience through context, immediacy, interactivity and creativity.
Their latest Play is a new goal-based approach to buying DOOH. It allows advertisers to buy guaranteed goals and not just locations; to deliver campaigns from one week to just one day; and increased flexibility with a suite of add-on solutions to choose from.
Find out more at:
We take one step closer to making programmatic OOH a reliable reality, with the launch of Play+.
Kelly Khoo, CEO, Clear Channel Singapore
A network of 175 sites across the City
Digital 6-sheet format displays
75" Portrait LCD with a static printed poster reverse
PCAP touch interactivity
High brightness fully sunlight readable screens, with an operating temperature range up to 50C
PODIUM Platform Product
The current Praevar product for this application is the PODIUM platform, available in standard SKU as either digital / static or digital / digital, or for custom configuration as a self-contained Display Module PRA-004-006-005.
This product platform is also available with 65" displays for applications where a smaller screen is appropriate, or with an 86" display where more real-estate is available.
More Case Studies
Connect with us and gain world leading insight
Our online hub of industry information, resources and expert advice is always on hand to help. Simply connect with us to gain access.