We now see retailers, from department store operators and brands with big, flashy flagships to local small business owners, putting screens in windows that face the street to drive specific goals like increased foot traffic and sales, improved shopper experience, and holistic branding.
Screens are managing store access and queues, reinforcing social distancing and communicating relevant changes, including stock levels and face covering policies. These screens are also minimizing staff-to-shopper contact and enabling new types of shopping, like mobile order-ahead and curbside pickup.
On-premise digital tools previously seen as enhancements have become mission-critical. Suddenly, retailers have customers who are as concerned about health safety inside the store as they are about product selection and price.
The in-store portion of the buyer’s journey has become digital, and retail businesses are using screens to progress their digital transformation. Retail settings offer “moments” for consumers, each of which can be met with digital signage to complement the experience.